Retail Trading Platform eToro Files for US IPO, Reports Surging Crypto Demand

Online retail trading platform eToro filed late Monday for an initial public offering in the U.S., disclosing commissions surged last year amid rising demand for crypto markets.

The Israel-based company posted commissions of $931 million in 2024 on net income of $192 million, up from $639 million in commissions on net income of $15 million the year before, according to a regulatory filing Monday. A big reason for that is an increase in crypto assets trading, which made up 38% of eToro’s commissions in 2024, more than doubling from 17% in 2023. 

The IPO filing comes as cryptocurrencies, particularly bitcoin, have been in the spotlight. President Donald Trump earlier this month announced the launch of a U.S. strategic bitcoin reserve and previously said he wants to make the U.S. the “crypto capital of the planet.”

Monday’s filing is not eToro’s first attempt at going public. The company announced in 2021 that it planned to merge with a special purpose acquisition company in a deal that would have valued the company at $10.4 billion, but the transaction was ultimately abandoned more than a year later.