Interactive displays tend to draw more visitors and maintain visitor attention longer than static exhibitions. This article reveals why interactive exhibits succeed better than static displays and demonstrates their potential for future shows.
Inside This Guide:
Visitors learn better when using displays to explore information than when viewing static information. According to research published in the Journal of Research in Science Teaching, visitors spend more time at displays when they can touch and explore.
Here’s what the data shows:
Reuben Fleet Science Center visitors engaged with interactive displays for 19 minutes and interacted with 39% of the exhibits. The information shows interactive displays keep visitors engaged for 19 minutes while they only spend 13 minutes looking at non-interactive displays.
Visitors remain more focused throughout their experience due to interactive displays.
The science behind successful interactive exhibits comes down to a few key principles:
Research proves displays attract visitor focus when someone spends at least five seconds viewing the display or watching others interact with it. A display requires a minimum amount of visitor interaction to succeed in an exhibition setting, something an exhibition booth designer can assist with.
The most effective interactive exhibits share some common characteristics that boost visitor engagement:
The design features help visitors remain interested in the exhibit for extended periods.
What specific methods will you use to determine if your interactive display meets its desired goals? The science gives us clear metrics to track:
According to scientific studies, physical object displays attract more visitors than exhibits that explain concepts through text or abstract ideas. People naturally prefer to touch and learn about physical exhibits.
The technology behind interactive displays grows stronger through new scientific discoveries. Here’s what’s coming:
When it comes to putting these principles into action, there are several points to carefully consider:
The most successful interactive exhibits quite often share these characteristics:
Building an interactive exhibit faces many unique issues one could face. This is how you could consider addressing the following:
To ensure your interactive exhibit’s success, consider these resource allocation priorities:
Creating compelling interactive exhibits requires careful attention to the following:
Teams can begin designing interactive displays once you sign off on a solid and well-thought-out plan. Let exhibition experts lead the development process to bring your project to life.
To make an effective interactive display, you need to plan and control every step correctly. Here’s a proven timeline approach:
To ensure your interactive exhibit delivers maximum value:
Exhibits require regular updates to stay effective in their operations. Monitor guest feedback and technology developments to enhance your visitor experiences.
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