How Social Media Can Help Beauty Therapists Grow Their Business – Open Colleges

Social media platforms like Instagram, Facebook, TikTok and Pinterest are visual goldmines for beauty therapists, and are a winning way to connect with your audience by showcasing scroll-stopping images and videos of your work. Think of them as a living portfolio where clients can see your expertise firsthand.

Positive reviews and client testimonials are a great way to build up credibility across your channels. By sharing client testimonials on your social accounts, you create trust and show potential clients that you consistently deliver great results.

Finally, showcasing the faces and spaces behind your work with BTS glimpses of your day-to-day is a great way to humanise your brand, connect with your audience, and showcase your services.

The direct engagement you can achieve with your audience on social media is invaluable, creating lasting relationships with new and existing clients and encouraging them to recommend you to others.

You can respond to messages, comments, and inquiries in real time, making clients feel valued and heard. Prompt and direct communication fosters a sense of community and personalised service.

To grow your audience and build brand awareness try running giveaways or competitions — these can attract new followers and give your existing clients a reason to stay engaged with your brand.

There’s also nothing people love more than an exclusive deal or discount, and your social channels are the perfect platform to leverage these. Rewarding your followers with special offers can increase brand loyalty, and drive more traffic to your business.

The key to growing your beauty therapy business lies in attracting new clients, and social media is the perfect platform to achieve this!

To make your content discoverable and reach non-followers, ensure that you’re optimising for SEO, utilising relevant hashtags, keywords and geotags in your posts. This increases the chances of potential clients finding your services through organic search.

Platforms like Instagram, Facebook and TikTok all offer targeted paid advertising options that can expand your reach beyond your followers. These can be customised to target demographics based on location, age and beauty interests.

You can also partner with beauty influencers to tap into their following and showcase your services. This promotion is usually in exchange for payment, product, or services. When trusted influencers showcase your work to their audience, this can add credibility and exposure to your brand.

Social media’s not just a promotional tool, it’s also a powerful platform to position yourself as a knowledgeable and trusted beauty therapist.

You can share informative content like skincare tips, beauty hacks, and the latest trends in beauty therapy, establishing yourself as a trusted source in the industry.

Hosting live Q&A sessions or how-to tutorials via live streams can engage your audience in real-time, allowing them to ask questions and see your skills in action.

And don’t forget to share and celebrate your certifications or awards — this is a great chance to show off your skills, and reassure clients they’ll be in the hands of an expert.

To stay ahead of the curve with industry trends, changes to customer preferences, and new treatments, keep an eye on competitors’ social media activity. You can also pick up new marketing techniques and fresh content angles to try.

Joining online forums and groups is also a great way to connect with fellow beauty professionals and stay on top of trends. Sharing ideas, tips, and experiences within these communities is not only educational but can help you refine your own practices.

Are you constantly watching beauty content on your socials? It might be time to take the next step.