Here’s How Much Traders Expect Apple Stock to Move After WWDC

Apple (AAPL) is holding its annual Worldwide Developers Conference next week, with a keynote address set for Monday at 1 p.m. ET, when the tech giant is expected to announce new features and software updates, with markets expecting a modest stock move following the event.

Current options pricing suggests markets expect a move of about 3.5% in either direction by the end of the week. Based on Friday’s closing price of $203.92, that would put Apple shares at about $210.99, at the high end, or $196.85 on the low end.

Apple shares are about 19% below where they started the year, but have partially recovered from their steep losses in the days following President Trump’s April 2 tariff announcement. They have traded sideways in recent weeks amid uncertainty about how tariffs will affect iPhone manufacturing and prices.

Apple stock has had a mixed performance the week of its WWDC over the last three years. Last year, when it unveiled its Apple Intelligence suite of AI features, shares rose nearly 8% the week of the event. The year prior, when Apple debuted its Vision Pro headset, shares were flat, and in 2022 the stock fell roughly 5.6% as Apple announced new MacBook laptops and its iOS 16 operating system.

Last month, Bloomberg reported that Apple is considering a major change to its software naming, and is likely to announce it during WWDC. The new system would make all its operating systems use the number 26, for 2026, for each year rather than different systems based on the version number like iOS 18 and macOS 15. Bloomberg also reported that Apple is expected to announce an opening of its internal AI models to outside developers, looking to boost the creation of new AI-powered apps.

Analysts are largely bullish on the iPhone maker, with nine brokers tracked by Visible Alpha calling the stock a “buy,” compared to two each rating it a “hold” or “sell.” The average price target of about $228 implies nearly 12% upside to the stock’s close Friday.