Meta Stock Rises as Company Unveils Plans to Introduce WhatsApp Ads—Watch These Key Levels

Meta Platforms (META) shares rose Monday as the tech giant announced plans to introduce paid advertising to WhatsApp, a move that expands the company’s revenue-generating opportunities.

The company, which expects to launch several advertising features globally over the next few months, said that it’s introducing channel subscriptions, promoted channels, and ads to its WhatsApp Updates tab, which it says attracts about 1.5 billion users daily.

Meta shares, which rose nearly 3% to close around $702 on Monday, have gained 20% since the start of the year and are just 5% below their record high, set in mid-February, as of Monday’s close. The stock, which is the top performing member of the Magnificent Seven so far in 2025, has impressed investors with strong AI-driven ad revenue growth and plans to significantly expand its AI capacity.

Last week, startup Scale AI said the social media giant had made a “significant new investment” in the company, with the development following reports that Meta CEO Mark Zuckerberg has been frustrated with the company’s level of AI progress.

Below, we take a closer look at Meta’s chart and apply technical analysis to identify important price levels that investors will likely be watching. 

Pennant Pattern Breakout

After reclaiming the 50- and 200-day moving averages, Meta shares consolidated within a pennant before decisively breaking out from the pattern earlier this month. Moreover, the relative strength index confirms bullish price momentum and sits below the indicator’s overbought threshold to provide room for further upside.

However, it’s worth noting that stock’s rally from its April low has occurred on declining trading volume, suggesting that larger market participant, such as institutional investors, remain on the sidelines.

Let’s identify two important overhead areas on Meta’s chart to monitor if the shares continue climbing and also locate key support levels worth watching during potential pullbacks in the stock.

Important Overhead Areas to Monitor

Further upside momentum could see the shares initially climb toward $741. This area on the chart would likely attract significant attention near the stock’s all-time high (ATH).

Investors can forecast a price target to monitor above the ATH by using the bars pattern tool. When applying the analysis to Meta’s chart, we extract the price bars comprising the stock’s move higher preceding the pennant and overlay them from the pattern’s breakout point. This projects a target of around $865 if a continuation move plays out, implying 23% upside from Monday’s closing price.

Key Support Levels Worth Watching

The first key support level to watch sits around $635, just below the pennant pattern’s breakout area. The shares may attract buying interest in this location near a series of peaks that formed on the chart between December and March.

Finally, a close below this key level could see Meta shares revisit lower support near $603. Investors may seek entry points in this region near the moving averages and a horizontal line that connects a range of corresponding trading activity on the chart stretching back to last October.

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As of the date this article was written, the author does not own any of the above securities.